White Horses

White Horses is a garment store in Ludhiana, and the design is organised around the customer’s route: entry, sightline to the back wall, display along the edges, and a quiet centre that keeps the floor readable.

Lighting carries most of the work. Merchandise is lit in layers and the ambient level is kept low, so fabric colour reads accurately without glare.

The elevation was treated as part of the same idea, giving the store a clear identity from the street rather than a generic shopfront.